Everybody wears Jeans

Jeans represent democracy in fashion. Giorgio Armani

Wrangler Jeans

Wrangler is a manufacturer of jeans. The brand is owned by the VF Corporation, who also own Lee, Jan Sport and The North Face, among others. Its headquarters are located in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn.

Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein (‘Rodeo Ben’), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs and Aura.

Wrangler also has a series of football commercials with Brett Favre playing a game of touch football in the mud.

History of the company

1897
20 year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, and makes his way to North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons.

1904
Hudson’s workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.

1919
The business builds its first factory on the corner of South Elm Street and changes its name to Blue Bell Overall Company. Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell — like everything else — became covered in blue denim dust, hence “Blue Bell”.

1936
Blue Bell launches Super Big Ben Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. This sets a new standard for the industry.

1943
Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.

1946
Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy.

1947
After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 13MWZ to American consumers. A promo campaign is launched featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders.

1962
Blue Bell opens a factory in Belgium and the Wrangler brand name enjoys a successful launch in Europe.

1974
The Pro Cowboys Association of American (PRCA) officially endorses Wrangler Jeans.

1986
Blue Bell merges with the VF Corporation of Pennsylvania, preparing the ground for the global success of the Wrangler brand.

1996
1 in every 5 pairs of jeans sold in America is a Wrangler.

1997
50th anniversary of the 13MWZ. A Special Collectors Edition of the 13MWZ is created to celebrate this event.

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