Everybody wears Jeans

Jeans represent democracy in fashion. Giorgio Armani

Archive for July, 2010

Jeans Commercials

Here below I’ll post some famous jeans commercials! I think it’s interesting to see them, at least for curiosity 😉


Jeans Advertising Slogans

Every famous brand has his own advertising slogan!
Some of them are part of history, some of them will be remember forever, some of them are funny and so on… Anyway, slogans are really important and not only for advertising, that are made to appeal people and make them buy the product, but also and more important, because the slogans transmit a part of the brand, his culture and values. So thanks to slogans we are aware of what we are buying and how they are made and trasmit it’s very important!

Here below are some slogans of the most famous jeans brands.

Levi’s Jeans (brand of Levi Strauss & Co)
Slogans: A style for every story.
Have you ever had a bad time in Levi’s?
Quality never goes out of style.
Levis. Original jeans. Original people.
Our models can beat up their models.

Calvin Klein Jeans
Advertising slogan: Nothing comes between me and my Calvins.

Diesel jeans
Slogans: The Luxury of Dirt.
Diesel. For Successful Living.

Lee Jeans brand
Marketing slogans: Behind The Scenes Since 1889.
Lee. The jeans that built America.

Gas brand, jeans and clothing
Taglines: Gas. Keep it Simple.
Gas, It’s True.
Fashion is nothing without people.

Meltin’ Pot jeans brand
Slogans: Meltin’Pot. Share life.
Stop wishing. Start living.
Meltin’Pot. Get real.
Jeans your skin.

Wrangler jeans brand
Slogan: Wrangler. There’s a bit of the West in all of us.

Dockers Jeans
Slogan: It’s hard to be nice if you don’t feel comfortable.

DKNY Jeans
Advertising slogan: The official uniform of New York.

Jeans Quotes

And here below I’ll write some jeans quotes by famous people and designers, beacuse everybody loves jeans!!!

I’m not selling sex. I’m selling underwear and jeans, and I’m not trying to do it with pornography.
Calvin Klein

Jeans represent democracy in fashion.
Giorgio Armani

Levi’s can produce many more Western jeans than we can and make them at a better price.
Calvin Klein

When you’re single and in your 20s, you throw on a pair of jeans and look fabulous.
Sheena Easton

Blue jeans are the most beautiful things since the gondola.
Diana Vreeland

I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.
Yves Saint Laurent

I usually try on at least 20 pairs of jeans before I find something that looks good on me. And even then, I have a trustworthy friend tell me if my butt looks big!
Amanda Peet

I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.
Yves Saint Laurent

I’m like every other woman: a closet full of clothes, but nothing to wear: So I wear jeans.
Cameron Diaz

Jeans in films

Denim jeans are so famous and popular that sometimes we can find them also in books or films.
An example is the film The sisterhood of the traveling pants.

The Sisterhood of the Traveling Pants

The Sisterhood of the Traveling Pants (released in the UK as The Sisterhood of the Travelling Pants) is a 2005 American film, based on the novel of the same name by Anna Brashares and released by Warner Bros. Pictures. It was directed by Ken Kwapis and written by Delia Ephron.


Four teenage girls—Lena Kaligaris, Tabitha “Tibby” Tomko-Rollins, Bridget Vreeland, and Carmen Lowell—who are best friends and have been together all their lives in Bethesda, Maryland, but are about to separate for the summer. Lena is spending the summer in Greece with her grandparents; Tibby is staying at home; Bridget is going to soccer camp in Mexico; and Carmen is visiting her father in South Carolina. The girls go browsing at a local thrift store before they separate for the summer. They convince Tibby to try on a pair of jeans, who in turn makes Lena try them on, then Bridget, then Carmen; they find that the Pants magically fits all four of them perfectly, even though they have different measurements. The girls decide to share the Pants equally among them over the summer as a way of keeping together when they are apart. Lena, Tibby, Bridget, and Carmen part the next day, and the film focuses on each girls’ journey separately.

Lena Kalligaris
One day in Greece, Lena is sitting at the dock, drawing when she accidentally falls in the water, and the leg of the Pants gets caught on something. A young man swims over and sets her free, later introducing himself as Kostas Dounas, a Greek-American like her. Lena learns from her grandparents that her family and Kostos’ family are sworn enemies stemming from an old family feud. Despite this, Kostas continues to pursue Lena, and the two develop feelings for each other. At first, Lena is afraid to let herself love Kostos, but eventually begins to open up, sharing rides on his motorbike through the town and going out in Kostos’ grandfather’s boat at midnight, to which her grandparents are oblivious.
The climax of the relationship comes one Saturday night close to the end of the summer, right before Kostas is about to leave town to return to Athens University. Kostas and Lena attend a party, and while they are dancing, Kostas tells Lena that he loves her. Before Lena can answer, Lena’s family barges in, angrily pulling Lena away. Lena later confronts her grandfather and asks to go see Kostas before he leaves, to which her grandfather agrees. Lena goes to the dock and calls out to Kostos, who gets off the ferry. Kostas and Lena share a passionate kiss, and Lena confesses her love for him.

Tibby Rollins
While on the job in a cheap department store, Tibby hears a loud crashing sound, and finds a young girl who has fainted in the deodorant aisle. She frantically calls for help, and the girl is taken away in an ambulance. Later, when Lena from Greece mails the magical Pants to Tibby, they are delivered to the wrong house, and someone comes to Tibby’s house to deliver them – coincidentally, Bailey Graffman, the girl who had fainted at the store.
Fascinated by Tibby’s movie, or “suckumentary”, and her movie making, Bailey becomes Tibby’s self-appointed assistant. Tibby is annoyed by this at first, but gradually grows to accept Bailey. She later learns from Bailey’s neighbor that Bailey has leukemia.
Bailey eventually goes to the hospital with a bad infection. Tibby avoids the hospital for a while, but eventually visits Bailey, bringing the Traveling Pants. She offers them to Bailey and pleads with her to take them so that they can help her. Bailey responds by saying that the pants have already worked their magic on Bailey by bringing her and Tibby together. Tibby spends a lot of time with Bailey in the hospital after that. A couple days later, Tibby receives a phone call in the morning from Mrs. Graffman,Bailey’s mother,saying that had Bailey died in the night.
When Carmen comes back home from South Carolina, Tibby visits her to try and help her with her feelings of being snubbed by her father. Tibby later goes to Bridget’s house along with Carmen in order to bring Bridget out of a period of sadness she’s going through.
Over the course of the movie, Tibby undergoes dramatic changes in outlook due to her time with Bailey.

Bridget Vreeland
Shortly after arriving at soccer camp in Baja California, Mexico, Bridget notices one of the coaches, Eric Richman, and inquires about him, to which the surrounding girls respond that flings with the coaches are against the rules. This information does not dissuade Bridget, as she immediately becomes single-minded in achieving what she wants: a relationship with Eric. She flirts with him often—talking to him, showing off for him at soccer games, beating him in races and more.
When Bridget’s turn with the Traveling Pants finally comes, she puts them on that night and walks around outside Eric’s cabin, leading him to the beach. It is specified in the book that she “messed herself up over him” and leads to ideas of either him dumping her or him going too far with her. After kissing, the event leaves Bridget feeling empty and listless, and she remains that way for the rest of her time at soccer camp, as well as part of her time home. She is lifted from her depression by Carmen and Tibby, who come over to cheer her up after a concerned phone call from Lena. However, Eric lets her know that she’s still too young for him,although he may want to give a shot when she is 20 and that he and Bridget will stay good friends. This gives her the closure that she needs.

Carmen Lowell
During the summer Carmen goes to her dad’s house in South Carolina. On arrival, she is shocked when her dad immediately introduces her to a new family that he is about to marry into; they are blonde WASPs, unlike Carmen who was raised by her Puerto Rican mother. During her time there her father and her new family neglect her emotionally, driving her to throw a stone through their dining room window, and catch a bus back to Maryland. At home she tells Tibby about her time with her dad and Tibby convinces her to call her father and finally tell him that she’s mad at him. Carmen tells her father and he apologizes. Her summer ends with the four of them returning south where she is an attendant at her father’s wedding, where at the reception he makes a public apology for having snubbed her.

In 2008 was made also the sequel, The Sisterhood Of Traveling Pants 2!

Wrangler Jeans

Wrangler is a manufacturer of jeans. The brand is owned by the VF Corporation, who also own Lee, Jan Sport and The North Face, among others. Its headquarters are located in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn.

Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein (‘Rodeo Ben’), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs and Aura.

Wrangler also has a series of football commercials with Brett Favre playing a game of touch football in the mud.

History of the company

20 year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, and makes his way to North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons.

Hudson’s workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company.

The business builds its first factory on the corner of South Elm Street and changes its name to Blue Bell Overall Company. Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell — like everything else — became covered in blue denim dust, hence “Blue Bell”.

Blue Bell launches Super Big Ben Overalls made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. This sets a new standard for the industry.

Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.

Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy.

After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 13MWZ to American consumers. A promo campaign is launched featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders.

Blue Bell opens a factory in Belgium and the Wrangler brand name enjoys a successful launch in Europe.

The Pro Cowboys Association of American (PRCA) officially endorses Wrangler Jeans.

Blue Bell merges with the VF Corporation of Pennsylvania, preparing the ground for the global success of the Wrangler brand.

1 in every 5 pairs of jeans sold in America is a Wrangler.

50th anniversary of the 13MWZ. A Special Collectors Edition of the 13MWZ is created to celebrate this event.

Lee Jeans

Lee is a brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. Its headquarters are currently in Merriam, Kansas, just outside of Kansas City, Missouri. The company states that they are an international retailer and manufacturer of casual wear and work wear and that they have more than 400 employees in the United States.


The company was formed in 1889 by Henry David Lee as the Lee Mercantile Company at Salina, Kansas producing dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920. Later in the 1920s Lee introduced a zipper fly and continued to expand. Around this time, the first children’s overall line was sold.

In 1928 H.D. Lee, founder and president of The H.D. Lee Mercantile Company, died of complications following a heart attack. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US.

In 1944, the Lazy “S” became the official Lee back pocket. A flood wiped out Lee’s Kansas City distribution center. It ruined the entire stock of merchandise, except the Buddy Lee dolls, which floated. In 1954, Lee expanded into casual wear.

During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. Denim made the crossover into the fashion market and bell bottoms are welcomed with open arms by Vietnam protesters. Lee aired its first television advertisement, which promoted Lee western wear.

In the 1970s Lee shifted its focus from the work wear business and began catering to fashion cycles. Lee created an all-new fit for women under the Ms. Lee label. A youth wear line for boys and girls was introduced.

In 1996 started Lee National Denim Day as part of National Breast Cancer Awareness Month. Working with the Entertainment Industry Foundation, Lee National Denim Day has raised over $75 million to help fund breast cancer research programs.


In 1981, 240 factory workers in Greenock, Scotland, staged a sit in protest against plans to move the factory to Northern Ireland. What was planned as a one night protest continued for 7 months. As of 2005, Lee Jeans have been manufactured by Arvind Mills in a number of small factories in Chamarajanagar, India. 60,000 workers produce 5,000 pairs of jeans a day.

Levi Strauss & Co.

Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, (Kingdom of Bavaria) to San Francisco, California to open a west coast branch of his brothers’ New York dry goods business. Although the company began producing denim overalls in the 1870s, modern jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss’ four nephews.


Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based inBrussels; and Asia Pacific Division (APD), based in Singapore. The company employs a staff of approximately 10,500 people worldwide, and owns and develops a few brands. Levi’s, the main brand, was founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion.

From the early 1960s through the mid 1970s, Levi Strauss experienced explosive growth in its business as the more casual look of the 1960s and 1970s ushered in the “blue jeans craze” and served as a catalyst for the brand. Levi’s, under the leadership of Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm’s clothing line by adding new fashions and models, including stoned washed jeans through the acquisition of Great Western Garment Co.(GWG), a Canadian clothing manufacturer, acquired by Levi’s. GWG was responsible for the introduction of the modern “stone washing” technique, still in use by Levi Strauss.

Mr. Simpkins is credited with the company’s record paced expansion of its manufacturing capacity Perhaps most impressive, however, was Levi’s expansion under Simpkins was accomplished without a single unionized employee as a result of Levi’s’ and the Hass families’ strong stance on human rights and Simpkins’ use of “pay for performance” manufacturing at the sewing machine operator level up. As a result, Levi’s’ plants were perhaps the highest performing, best organized and cleanest textile facilities of their time. Levi’s even piped in massive amounts of air conditioning for the comfort of Levi’s workers into its press plants, which were known in the industry to be notoriously hot.

2004 saw a sharp decline of GWG in the face of global outsourcing, so the company was closed and the Edmonton manufacturing plant shut down. The Dockers brand, launched in 1986which is sold largely through department store chains, helped the company grow through the mid-1990s, as denim sales began to fade. Levi Strauss attempted to sell the Dockers division in 2004 to relieve part of the company’s $2 billion outstanding debt.

Launched in 2003, Levi Strauss Signature features jeans wear and casual wear.


Jacob Davis was a tailor who frequently purchased bolts of cloth made from hemp from Levi Strauss & Co.’s wholesale house. After one of Davis’ customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob’s offer, on May 20, 1873, the two men received U.S: Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company’s jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s.

Levi Strauss started the business at the 90 Sacramento Street address in San Francisco. He next moved the location to 62 Sacramento Street then 63 & 65 Sacramento Street. By changing the location of the store the company began to become more successful.

Modern jeans began to appear in the 1920s, but sales were largely confined to the working people of the western United States, such as cowboys, lumberjacks, and railroad workers. Levi’s jeans apparently were first introduced to the East during the dude ranch craze of the 1930s, when vacationing Easterners returned home with tales (and usually examples) of the hard-wearing pants with rivets.

Another boost came in World War II, when blue jeans were declared an essential commodity and were sold only to people engaged in defense work. From a company with fifteen salespeople, two plants, and almost no business east of the Mississippi in 1946, the organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in 35 countries.

In the 1950s and 1960s, Levi’s jeans became popular among a wide range of youth subcultures, includinggreasers, mods, rockers, hippies and skinheads. Levi’s popular shrink-to-fit 501s were sold in a unique sizing arrangement; the indicated size was related to the size of the jeans prior to shrinking, and the shrinkage was substantial. The company still produces these unshrunk, uniquely sized jeans, and they are still Levi’s number one selling product. Although popular lore (abetted by company marketing) holds that the original design remains unaltered, this is not the case: the company’s president got too close to a campfire, and the rivet at the bottom of the crotch conducted the fire’s heat too well; the offending rivet, which is depicted in old advertisements, was removed.

1990s and later

By the 1990s, the brand was facing competition from other brands and cheaper products from overseas, and began accelerating the pace of its US factory closures and its use of offshore subcontracting agreements. Today, Levis jeans are made overseas.

The firm is today owned almost entirely by indirect descendants and relatives of Levi Strauss, whose four nephews inherited the San Francisco dry goods firm after their uncle’s death in 1902. The corporation’s bonds are traded publicly, as are shares of the company’s Japanese affiliate, Levi Strauss Japan K.K.
According to the New York Times, Levi Strauss leads the apparel industry in trademark infringement cases, filing nearly 100 lawsuits against competitors since 2001.

By 2007, Levi Strauss was again said to be profitable after declining sales in nine of the previous ten years. After more than two decades of family ownership, rumors of a possible public stock offering were floated in the media in July 2007.